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Yushika Jolly’s Paradyes Pitch Was So Good That It Made Sharks Tank India Judges FIGHT For A Deal
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Shark Tank India is one of the unusual success stories that demonstrate that Indians have advanced far beyond the patronizing jokes made in the name of entertainment and are prepared to look beyond the soap operas that are shown on Indian television.
The type of unexpected hit that Shark Tank India has was not anticipated by anyone, despite the fact that the same straightforward concept behind the reality TV program has proven successful in a number of nations throughout the world.
For the uninitiated, the show is all about seven “sharks,” who are all wealthy business people and titans of the sector, watching aspiring entrepreneurs present their ventures in an effort to secure the sharks’ financial support.
While many people anticipated that it would garner significant attention, by the end of it, nobody anticipated sharks to be minor celebrities and having startups and entrepreneurs become a trend.
Due to its immense popularity, the show recently entered a brand new season, and as expected, it started gaining momentum. However, something unusual recently occurred when all sharks were so impressed with one start-up that it sparked a shark bidding war.
Paradyes left all sharks in awe
As the first semi-permanent hair color business in India, Paradyes attracted a lot of interest from the sharks during their Shark Tank Season 2 presentation.
In March 2021, Yushika Jolly, 26, and her husband, Siddharth Raghuvanshi, founded Paradyes as a result of their own hair-coloring research.
The firm generated sales worth Rs. 3.5 crore in FY22. Additionally, sales increased steadily each month (before the show was filmed), rising from Rs. 35 lakhs in July to Rs. 51 lakhs in September. When the founders requested a Rs 65 lakh investment for a 1% stake in the company, it was valued at Rs. 65 crores.
With a solid supply chain and brand-consistent marketing, Paradyes wowed the sharks.
Sharks lucrative offer to Paradyes
Lenskart cofounder Peyush Bansal referred to it as a “category-creation business.” He started the bidding with Rs. 65 lakh offer for 5% ownership, valuing the company at Rs. 13 crores.
Anupam Mittal, the creator of Shaadi.com, and Vineeta Singh, the co-founder of Sugar Cosmetics, then made a combined bid asking for 4% of the stock for the same sum, increasing the valuation to Rs. 16.25 crores.
Aman Gupta, the co-founder of boAt, was the final person to make an offer. Even though he offered the same conditions as Bansal, i.e., Rs. 65 lakhs for 5% equity, he also said that he would be thrilled to work with them.
However, the founders unexpectedly demanded Rs. 65 lakhs for 3% of the stock from Vineeta Singh and Aman Gupta after receiving several tempting offers.
Bansal said that Singh’s Sugar Cosmetics business was actually a rival to Paradyes. Singh angrily refuted this assertion, arguing that there is a significant distinction between hair products and makeup or cosmetics.
The founders received more than just money from Gupta. Aman Gupta commented,
“We’re here to support you. In no other category has an Indian brand pushed out foreign brands from the India market but we (boAt) have. We know how to fight them. Now decide, if you need value or valuation!”
In less than five minutes, the startup’s value increased from Rs. 13 crores to Rs. 65 crores. Excited founders stated that Singh and Gupta had the experience they were looking for.
However, this did not go well with Anupam Mittal, and he withdrew, saying he had doubts about the founders’ honesty. Last but not least, Gupta and Singh made a combined offer of Rs. 65 lakhs for 2% of the company, valuing the business at around Rs. 32.5 crores. Even though Bansal had made them a better offer, the founders decided to take it.
More about Paradyes
Yushika Jolly, who has a Bachelor of Arts in design from NIFT, is in charge of marketing, packaging, and design, whereas her husband Siddharth Raghuvanshi, who has an MBA from Symbiosis, is in charge of finances and operations.
Based in Ahmedabad, Paradyes seeks to dispel common misconceptions about hair color and expand upon the market’s restricted selection of browns and reds.
Its company website states,
“There are several myths about the damage that colouring might cause to your hair. We are here to inform our customers and audience about how they can experiment and style their hair without damaging them!”
According to the company website, their products are damage-free, ammonia-free, paraben-free, and PPD-free.
When Jolly originally had the concept for the product in 2019, her brother assisted her with the R&D. With a revenue of close to Rs. 800 crores, Jolly’s family is in charge of producing the essential raw materials and chemicals used worldwide in hair color products.
At the moment, Paradyes offers more than 20 hair colors that are inexpensive, simple to use, safe, and don’t call for a “long-term commitment.” The inventors assert that the color lasts for 8–10 washes. The creators also mentioned their future plans to diversify into both permanent and temporary hair color categories.
Currently, customers may purchase Paradyes items via the company’s website and from online retailers like Amazon and Flipkart. More than 35 Health & Glow locations provide them offline. On Instagram, Paradyes has more than 80,000 followers.
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Daylight robbery is not quite usual but it does not strike out the fact that it is highly possible. Many a time cases as such have surfaced online where normal people were robbed in broad daylight. Recently, the passengers in a taxi got robbed inside the Pragati Maidan tunnel in Delhi on Saturday afternoon.
Four men rob taxi passengers at gunpoint in broad daylight and here is what Delhi Police have to say
On Saturday, a delivery agent and his associate were robbed at gunpoint by a group of unknown assailants, stealing around Rs 1.5 to Rs 2 lakh cash from them. In spite of having 16 security guards in the Pragati Tunnel, there were no CCTV cameras installed. Although the Public Works Department assured that cameras are installed, they did not confirm their operational conditions.
The victims made a complaint at Tilak Marg police station later in the evening. The Pragati tunnel is a 1.5 km tunnel that connects New Delhi with Sarai Kale Khan and Noida. The police said that following the complaint made by the victims, a case has been filed under Sections 397 IPC which covers robbery, or dacoity with an attempt to cause death or grievous hurt and 34 (common intention).
The Deputy Commissioner of Police, Pranav Tayal, has shared that the complainant can be identified as Patel Sajan Kumar and his associate Jigar Patel. Patel Sajan works as a delivery agent for a private firm in Chandni Chow and has informed the police that he and Jigar were going to Gurugram to deliver the cash to a client.
As per the registered complaint, the two of them hired an Ola cab from near Red Fort. As soon as the cab entered the Pragati Maidan tunnel from Ring Road, four assailants on two motorcycles surrounded their cab and robbed the cash off them keeping them at gunpoint.
While the police are looking into the matter, Delhi Chief Minister Arvind Kejriwal is not satisfied with the deterioration of public safety needs
As soon as the CCTV footage surfaced, Arvind Kejriwal lashed out at Lieutenant Governor Vinai Kumar Saxena and demanded his resignation from the post.
Kejriwal took to Twitter to share the footage and wrote,
“If Central govt is unable to make Delhi safe, hand it over to us. We will show u how to make a city safe for its citizens”
LG shud resign. Make way for someone who can provide safety n security to the people of Delhi.
If Central govt is unable to make Delhi safe, hand it over to us. We will show u how to make a city safe for its citizens. https://t.co/oPtqnAWlgJ
— Arvind Kejriwal (@ArvindKejriwal) June 26, 2023
Delhi Minister Atishi also took to Twitter and slammed the incompetency of the Lieutenant Governor. She tweeted,
LG साहब: अगर आपको @ArvindKejriwal के कामों का क्रेडिट लेने से फ़ुरसत मिले तो कभी अपनी संवैधानिक ज़िम्मेदारी पर भी ध्यान दीजिए। दिल्ली वालों को सुरक्षा देना आपका काम है। और अब दिन दहाड़े दिल्ली में चोरी, डकैती और क़त्ल की वारदातें हो रही हैं। या तो आप सुरक्षा की ज़िम्मेदारी लीजिए,… https://t.co/RG4c9ozWnW
— Atishi (@AtishiAAP) June 26, 2023
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Coming across train service complaints on social media is nothing new. Very often than not we find passengers complaining about bland food or bugs in the cooked food provided to them. Quite recently someone took to Twitter regarding a complaint where they found plastic in the railway food. But the latest thing that happened has actually stunned everyone when a video of the roof of a passenger coach train surfaced online.
Indian Railways slammed over water leakage in AC coach
Netizens have harshly criticized the poor management and maintenance of the train coaches after a surprising video surfaced online. Recently, a video went viral on social media platforms in which it can be clearly seen rainwater seeping in through the roof of the 2-tier AC coach of the Avantika Express. The Congress party also reshared the video uploaded by a passenger and took to Twitter to play the blame game immediately.
The tweet said,
“काश खोखले प्रचार की जगह रेलवे के लिए कुछ काम किया होता। झंडी दिखाने वाले रेल मंत्री अभी विदेश में हैं, नाम वाले रेल मंत्री ध्यान दें। (Wish some actual work would have been done for the Railways in place of empty propaganda. The railway minister who shows the flag is currently abroad, the named railway minister should pay attention)”
काश खोखले प्रचार की जगह रेलवे के लिए कुछ काम किया होता।
झंडी दिखाने वाले रेल मंत्री अभी विदेश में हैं, नाम वाले रेल मंत्री ध्यान दें। pic.twitter.com/FNLvQL1Ihu
— Congress (@INCIndia) June 25, 2023
It was a jab at the Prime Minister, Narendra Modi, who recently flagged off 11 Vande Bharat Express, the Railways’ newest hi-tech train.
Railways response to the above-mentioned tweet
The Western Railway took to Twitter to respond to that tweet hours later and stated that all the coaches of the Avantika Express train were properly checked.
The tweet read,
“All coaches of Avantika Exp have been checked thoroughly & issue has been attended to promptly. The train has commenced its return journey & there are no such issues now. Passenger convenience is of utmost priority & WR leaves no stone unturned to resolve passengers’ grievances”
All coaches of Avantika Exp have been checked thoroughly & issue has been attended promptly.
The train has commenced its return journey & there are no such issues now.
Passenger convenience is of utmost priority & WR leaves no stone unturned to resolve passengers’ grievances. pic.twitter.com/V9QyKiIowJ
— Western Railway (@WesternRly) June 25, 2023
Netizens have strongly reacted to this video
Many Twitter users have either chosen sarcasm or disappointing words to slam the Railways.
Second ac coach ka ye hal bahut दुखद है
Unacceptable— Piyush Pandey (@Pandey4443) June 25, 2023
Its Romantic- Bed and Shower !
— राहुल गांधी (@BroRahulGandhi) June 25, 2023
Thandi hawa ke sath sath sarkar ne barish ke pani ka bhi anand lene ke liye ye nayab tarikib lagai hai isme bhrastachar bilkul nhi hai aur haa jine murko ke ye lgta hai isme amir log travel krte hai to unko ye bta du amir log plan me jate hai aur dikhave wale amir train me….🤐
— subodh Navik (@navik_subodh) June 25, 2023
Indian Railway has launched NEW SUITE COACH with open shower facility.
Indian railways are also discussing to provide shower gel, Shampoo & Bathrobe to the passengers in these trains.
Modi !! Modi !! Modi 🙏🏻🙏🏻#AvantikaExpress #Mumbai #Indore #IndianRailways @AshwiniVaishnaw pic.twitter.com/TB2GevjYKl
— Mahua Moitra Fans (@MahuaMoitraFans) June 25, 2023
This is probably not the first time that something has happened as per the claims of this Twitter user,
Recently travelled from 12424 Rajdhani Express to #Guwahati , had a very bad experience.
As it was raining the rainwater was leaking in every coach and also there was no water in most of the dirty toilets. TTE ignored the complaint and asked to register complaint via phone.— KHATI AXOMIYA (@AxomiyaKhati) June 21, 2023
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On Sunday, Shah Rukh Khan aka the King Khan, completed 31 years in Bollywood industry. It was in 1992, when he made his debut in the industry with the movie Deewana opposite late actress Divya Bharti. As the fans celebrated the big day on social media with amazing messages and tributes for the actor, SRK also decided to celebrate the occasion with his fans in his own style.
Shah Rukh Khan completed 31 years in Bollywood
He took some time out of his busy schedule and held an #AskSRK session on Twitter. Starting the question and answer session on Twitter, SRK wrote:
“Wow just realised it’s 31 yrs to the day when Deewana hit the screens. It’s been quite a ride mostly a good one. Thanks all and we can do 31minutes of #AskSRK ??”
In no time, his Tweet was flooded with a variety of questions from fans for their favorite actor. SRK, who is known for his hilarious sense of humor, gave amazing replies to his fans with wit and humor.
Wow just realised it’s 31 yrs to the day when Deewana hit the screens. It’s been quite a ride mostly a good one. Thanks all and we can do 31minutes of #AskSRK ??
— Shah Rukh Khan (@iamsrk) June 25, 2023
SRK celebrated the big occasion with the fans
While interacting with the fans, King Khan stumbled upon a question that was asked by a female fan, who is currently pregnant with twins. The fan came up with an epic Tweet for the Pathaan actor. She asked:
“sir i am pregnant with twin babies..wish me luck i will name them pathaan and jawan.”
sir i am pregnant with twin babies..wish me luck i will name them pathaan and jawan ❤️ #AskSRK 5
— S 🐺 (@larkemaidumhai) June 25, 2023
SRK was quick to notice the Tweet and come up with a reply to it
He replied,
“All the best but please name them something better!!”
All the best but please name them something better!! https://t.co/4cdYLSAz7w
— Shah Rukh Khan (@iamsrk) June 25, 2023
Besides all the funny and hilarious answers, SRK was also seen giving some serious answers. A fan asked him if he would do a movie like Swades again, a role that was loved by one and all
Talking about his work front, SRK made a comeback after a hiatus of 4 years with Siddharth Anand’s blockbuster action-thriller Pathaan, which hit the theatres in January this year. SRK will be next seen in the upcoming action-thriller Jawan, which will be released on September 7th.
Jawan is directed by South filmmaker Atlee. Produced under SRK’s Red Chillies Entertainment, the movie also stars Nayanthara and Vijay Sethupathi in lead roles.
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